Encour is a strategic communications agency that emboldens clients to command the narrative
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Hi, we’re Encour
We're communications industry outsiders, but tech and media industry insiders.
We’ve been in the arena. We've worked at venture capital funds, high growth-tech startups, and built communities and audiences from the ground up.
We sharpen the saw. Our team's bylines regularly appear in national mastheads like the Australian Financial Review and The Age, as well as journals such as Meanjin, Memo, and Inflection Points.
We understand how effective communication and intentional brand building convince people to take a chance on you: to trust you, work for you, buy from you, and invest in you.
Together, let’s communicate something meaningful; that cuts through the noise and resonates with your tribe.
Our Perspective
Client Testimonials
- Working with Jessy and the Encour team is not your typical PR experience. They’re super strategic partners who help drive outcomes through thoughtful positioning, storytelling and commercial understanding. On top of that, they add real value to our business and internal alignment well beyond just the media.
- Encour has been a great partner in developing our media strategy and crafting high-quality content including video. Jessy and the team bring creative clarity, polish, and purpose to every piece - helping us cut through the noise and build an authentic presence across our ventures.
- Jessy was instrumental in helping Turo to secure coverage in a top tier national publication, which highlighted our strong growth trajectory since launching in Australia. Her tenacity, creativity, and connections are an asset to any challenger brand that aspires to earn the attention of journalists and consumers alike.
- I spent a year looking for the right communications partner, and then I met Jessy and the Encour team. What has stood out to me is their ability to distill complicated narratives into clear, succinct messages that cut through. Their work on internal comms has helped bring Smokeball together as a team, while their efforts in external comms has enhanced our brand in the tech and business sectors. Magic!
- Engaging Encour for our first PR push was one of the best decisions we've made. They not only secured tier-1 press coverage for our Seed raise, they also helped us lay the foundations to publish educational content which built our trust and standing within the community. Their efforts drove an immediate and notable uplift in inbound interest from customers, investors, and partners.
- Working with Jessy has been a game-changer. She ramped up rapidly and grasped our business with impressive speed. She has a knack for generating angles to tell our story in a way that resonates with our target audience. Her relationships with the media are an asset - she was quick to secure the interest of reporters at national publications. On top of that, she is fun to work with and made the whole process enjoyable. We couldn’t be happier with the results!
- The team at Encour are an absolute pleasure to work with! They quickly secured tier-1 media coverage announcing our new fund and Managing Director. The following month, they helped us develop and pitch an op-ed that ran in the AFR. Encour amplified these media placements across owned and social channels to maximize their impact, and produced high-quality videos to help us educate the market about venture debt.
- When Encour asked me to write a testimonial, I started spiralling. When a communications agency is this talented, authentic, effective, cool (and not in a trying-too-hard way), and the antithesis of ‘agency apathy’, what do you even say? So I’ll just say this: Hire them. You will not regret it.
01
Earned
Media
Design Communication Strategy
Design an overarching communication strategy that drives business objectives. Develop campaigns around newsworthy developments.Press Office
Prepare pitches to announce significant news. Pitch stories to a range of media outlets across national media, trade presses, television, and radio.Media Training
Deliver media training to relevant spokespeople. Work with spokespeople to develop and refine key messages.Crisis Response
Develop a crisis communication plan. Provide immediate support and guidance during a crisis.Newsjacking
Insert your company and executives into breaking news and trending topics, elevating your voice in timely conversations.
02
Owned
Media
Written Content
Craft engaging written content for your owned and social channels: blog posts, thought leadership, trend reports, and customer case studies.Video Content
Produce compelling video content for your owned and social channels: launch videos, short documentaries, long-form vodcast interviews, customer testimonials, and short-form social video.Book Publishing
Work with Encour Press to bring your book to life, from initial concept and market research through writing, editorial, design, distribution, and publicity.
03
Executive
Brand
Founder-led Social Media
Develop a social media strategy that aligns with your executive's voice and personality. Create compelling content and manage scheduling.Optimise AI Avatar
Ensure your company and executives appear accurately and prominently in AI-powered searches and chatbot responses, positioning you as the go-to option when potential clients ask AI for recommendations.Creator Media
Secure speaking opportunities and podcast placements for your executives on relevant shows and panels.