Encour is a strategic communications agency that emboldens clients to command the narrative
Encour is a strategic communications agency that emboldens clients to command the narrative
Perspective
Our bold approach to strategic communications - tempered by lessons we've learned the hard way
Win Friends by Alienating Curmudgeons
Inspiring fanatical love from your tribe will inevitably draw curmudgeons. Decide who you can afford to alienate. Ensure your stance stems from foundational principles, and then use polarization to highlight your core values.
Raise The Stakes
Nobody cares whether your business succeeds or fails until they feel there is something at stake. To spark emotional engagement, stand for a bold vision. Your mission should connect to people’s identities, their dreams, or the worries that keep them up at night.
Say Something
Most press releases are bland and beige - they read like they were written by a faceless committee, determined to reduce inspiration into insipidness. Genuine connection requires vulnerability. To resonate and inspire, you must sound distinctive - and human.
Every Peak a Precipice
Being in the spotlight builds your credibility as a leader, which generally leads to more positive coverage and attention. But be careful - overly fawning coverage can put a target on your back and give your opponents the ammunition to take you down a notch.
About
Hi, I’m Jessy.
I’m a comms industry outsider - and a tech industry insider.
For most of my career, I’ve been a venture capitalist - investing in high-growth technology companies. Prior to founding Encour, I was a Partner at AfterWork Ventures, a $20 million VC fund I joined as employee #1.
That means I’ve been in the arena. I’ve repeatedly earned media in tier 1 national mastheads, while also growing direct channels via owned and social media. I understand how effective communication and intentional brand building can convince people to take a chance on you - to trust you, work for you, buy from you, and invest in you.
Together, let’s communicate something meaningful - that cuts through the noise and resonates with your tribe.
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Services
Strategic Communications
Develop an overarching communication strategy aligned with business objectives.
Design discrete campaigns around key messages that drive business outcomes.
Assist executives to define their personal brand, develop content for owned channels, and prepare for media opportunities and speaking engagements.
Execute owned and social media strategies to amplify key moments and flagship campaigns.
Public Relations
Draft press releases to announce significant developments. Pitch stories to a range of appropriate media outlets.
Deliver media training to relevant spokespeople as required.
Develop a crisis communication plan tailored to potential scenarios.
Provide immediate support and guidance during a crisis to manage public perception.
Are you ready to
command your narrative?
Are you ready to
command your narrative?
We’re not in the business of telling fanciful stories.
We’re in the business of setting up successful endings.
Get in touch
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