Encour is a strategic communications agency that emboldens clients to command the narrative

Encour is a strategic communications agency that emboldens clients to command the narrative

Perspective

Our bold approach to strategic communications - tempered by lessons we've learned the hard way

Win Friends by Alienating Curmudgeons

Inspiring fanatical love from your tribe will inevitably draw curmudgeons. Decide who you can afford to alienate. Ensure your stance stems from foundational principles, and then use polarization to highlight your core values.

Raise The Stakes

Nobody cares whether your business succeeds or fails until they feel there is something at stake. To spark emotional engagement, stand for a bold vision. Your mission should connect to people’s identities, their dreams, or the worries that keep them up at night.

Say Something

Most press releases are bland and beige - they read like they were written by a faceless committee, determined to reduce inspiration into insipidness. Genuine connection requires vulnerability. To resonate and inspire, you must sound distinctive - and human.

Every Peak a Precipice

Being in the spotlight builds your credibility as a leader, which generally leads to more positive coverage and attention. But be careful - overly fawning coverage can put a target on your back and give your opponents the ammunition to take you down a notch.

About

Hi, I’m Jessy.

I’m a comms industry outsider - and a tech industry insider.

For most of my career, I’ve been a venture capitalist - investing in high-growth technology companies. Prior to founding Encour, I was a Partner at AfterWork Ventures, a $20 million VC fund I joined as employee #1.

That means I’ve been in the arena. I’ve repeatedly earned media in tier 1 national mastheads, while also growing direct channels via owned and social media. I understand how effective communication and intentional brand building can convince people to take a chance on you - to trust you, work for you, buy from you, and invest in you.

Together, let’s communicate something meaningful - that cuts through the noise and resonates with your tribe.

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Services

Strategic Communications
Define Communication Strategy

Develop an overarching communication strategy aligned with business objectives.

Campaign Development

Design discrete campaigns around key messages that drive business outcomes.

Executive Profile

Assist executives to define their personal brand, develop content for owned channels, and prepare for media opportunities and speaking engagements.

Owned and Social Media

Execute owned and social media strategies to amplify key moments and flagship campaigns.

Public Relations
Press Office

Draft press releases to announce significant developments. Pitch stories to a range of appropriate media outlets.

Media Training

Deliver media training to relevant spokespeople as required.

Crisis Planning

Develop a crisis communication plan tailored to potential scenarios.

Rapid Response

Provide immediate support and guidance during a crisis to manage public perception.

From the pool room